About the project
Client: Medicos Biotech
Subject: Establishing a US Social Media Presence for Dr. GRAFT
Challenge
Background:
Medicos Biotech sought to establish its Dr. GRAFT brand in the competitive US hair care market. A key challenge was to quickly build brand awareness and cultivate a dedicated following within a short timeframe.
Business Goals:
The specific business goal was to acquire 1,000-2,000 followers across Facebook and Instagram within 1 month while adhering to the allocated budget. This required a strategic approach to both content creation and paid advertising.
- Target Audience:
Understanding that both male and female beauty and wellness consumers are highly active on social media platforms, particularly Facebook in the United States.
Insights
Bit by Bit Marketing was tasked with building a strong foundation for Dr. GRAFT’s entry into the US market. The primary objective was to create engaging Facebook and Instagram accounts that would capture the target audience’s attention and drive follower growth. The project focused on laying the groundwork for future marketing efforts by introducing the brand and its core product offerings.
Strategy
- Bit by Bit Marketing developed a content strategy centered on educating the target audience about hair health and the benefits of Dr. GRAFT products. This approach aimed to establish the brand as a trusted source of information and build a loyal community. The content strategy included:
- Explaining the causes of hair loss.
- Highlighting the benefits of Dr. GRAFT products.
- Providing comparisons between different hair care solutions.
- The strategy focused on introducing the core Dr. GRAFT products (shampoo and treatment) before promoting specialty items. This approach ensured that the audience had a solid understanding of the brand’s foundational offerings.
- Paid Advertising:
- To accelerate follower growth, Bit by Bit Marketing implemented paid advertising campaigns on Facebook and Instagram. These campaigns were designed to reach the target audience effectively and efficiently, driving them to follow the Dr. GRAFT accounts.
- A/B testing was employed to optimize ad performance, identify the most effective messaging and visuals, and maximize the return on ad spend. Key services used included Facebook ad services and Facebook ad management.
Solution
Bit by Bit Marketing provided a comprehensive solution that combined organic content marketing with targeted paid advertising:
- Content Creation: Developed engaging and informative content, including posts, stories, and videos, that addressed the target audience’s concerns and interests related to hair health.
- Paid Social Media Advertising: Design, implement and manage paid advertising campaigns on Facebook to drive targeted traffic to Dr. Graft’s social media accounts.
- A/B Testing: Implement A/B testing methodologies to optimize ad creatives, messaging, and targeting and ensure the maximum effectiveness of paid campaigns.
- Performance Tracking: Closely monitored campaign performance, tracked key metrics, and provided periodic reports to Medicos Biotech.
Results
- In a span of 1 month, Dr Graft has gained 2,000 followers from the US.
- The campaign achieved a cost per follower (CPL) of $0.71, significantly outperforming the US market average of $1.50 or higher. This demonstrates the effectiveness of Bit by Bit Marketing’s strategy in efficiently acquiring new followers for Dr. GRAFT International.