About the project
Client: The Philippine website of Asia’s largest Health & Wellness Platform
Subject: Content as a Lead Hook to Grow Social Media Following
Challenge
Background:
A health and wellness website was built and dedicated to democratising health knowledge among Filipinos. Launched during the COVID-19 pandemic in 2020, the platform aims to empower individuals to make informed decisions about their health, leading to healthier and happier lives.
Business goals:
- Increase website traffic and user engagement through social media channels.
- Become a trusted source of health and wellness information in the Philippines.
Insights
- Filipinos rely heavily on social media for health-related information and advice.
- There is a growing demand for accessible, accurate, and culturally relevant health content.
Strategy
- Brand Awareness Campaign pushed through social media as a critical touchpoint during the pandemic. It ensures reliable health information reaches a wide audience, helping people make informed decisions to protect their health and well-being during heightened uncertainty and misinformation.
- Content Creation and Curation: Produced high-quality, informative content on health tips, preventive care, common illnesses, and wellness advice tailored to Filipino audiences.
Solution
- Attract and grow relevant audiences to follow the website’s social media pages by providing them something valuable in return – a piece of content (either in a video or infographic format) that resonated with their needs at that moment of their health stage
- Served a news platform approach offering the latest developments and trend about COVID-19 in a very timely and exclusive manner, creating a sense of urgency and a reliable source of important public health updates
Results
- More than 100,000 PH audience followers were gathered in 4 months
- Monthly Social media traffic of 50,000 recorded back in 2020
- Organic Monthly Engagement Rate of 5%